SEO stands for Search Engine Optimization. It’s a set of practices and strategies used to increase the organic and quality of traffic to a website through organic search engine results. The goal of SEO is to improve a website’s visibility on search engines like Google, Bing, Etc…, by optimizing various elements both on and off the website. This involves enhancing content, using relevant keywords, improving website structure and user experience, and obtaining high-quality backlinks from other reputable sites. SEO helps websites rank higher in search engine results pages (SERPs), making them more accessible to users searching for specific information, products, or services

On-page SEO is a term that covers numerous strategies applied on a web page to improve its ranking within search engine results. It differs from off-page SEO strategies that occur outside the webpage – most notably in the form of building inbound links. The two types of SEO are equally important and an effective SEO strategy has to include both.

Off-page SEO includes all areas of SEO that are not directly performed on the site that an SEO or webmaster is trying to rank. Although link building is an important part of off-page SEO, there are also other aspects like social signals, reviews/reputation management, citations, and brand mentions.