SEO stands for Search Engine Optimization. It’s a set of practices and strategies used to increase the organic and quality of traffic to a website through organic search engine results. The goal of SEO is to improve a website’s visibility on search engines like Google, Bing, Etc…, by optimizing various elements both on and off the website. This involves enhancing content, using relevant keywords, improving website structure and user experience, and obtaining high-quality backlinks from other reputable sites. SEO helps websites rank higher in search engine results pages (SERPs), making them more accessible to users searching for specific information, products, or services

What is on-page SEO?

On-page SEO is a term that covers numerous strategies applied on a web page to improve its ranking within search engine results. It differs from off-page SEO strategies that occur outside the webpage – most notably in the form of building inbound links. The two types of SEO are equally important and an effective SEO strategy has to include both.

on-page SEO Factors

Keyword Research
KHigh-Quality Content
Title Tags
Meta Descriptions
URL Structure
Headers (H1, H2, etc.)
Keyword Optimization
Internal and External Links
Optimized Images
Mobile Optimization
Page Loading Speed
PSchema Markup

What is off-page SEO?

Off-page SEO includes all areas of SEO that are not directly performed on the site that an SEO or webmaster is trying to rank. Although link building is an important part of off-page SEO, there are also other aspects like social signals, reviews/reputation management, citations, and brand mentions.

off-page SEO Factors

Link Building
Guest Blogging
Social Media Engagement
Influencer Marketing
Online PR and Brand Mentions
Local Listings and Directories
Content Syndication
Forum Participation and Community Engagement
Need Help?
Contact Us